With its soaring ceilings, opulent interiors and lavish furnishings, the Boeing 737 Dreamliner is one of the most luxurious aircraft ever built.
But the plane’s interior has become the focus of a viral marketing campaign, dubbed “Dreamliner Paradise.”
The company behind the campaign, Travel Agent Boise, is raising money on the Internet to turn the Boise airport into an interactive hotel, where people can check out its new SkyBox Hotel for $100 a night.
“We want people to be excited about their flight experience and our new Skybox hotel will be the perfect addition to their holiday experience,” said Ryan W. Johnson, the chief executive of Travel Agent, in a video posted online Tuesday.
The airline is hoping to raise $100,000 to build a new, larger hotel.
Johnson said the project is not yet complete, but hopes to open in January.
Travel Agent is based in Boise, Idaho.
The new hotel, which Johnson said would be “one of the largest and most luxurious hotel rooms in the world,” will have “exclusive amenities and luxury amenities,” including private bathrooms, spa services and a “bundled kitchen.”
The Boise hotel will feature the new SkyBOX Suite, a private dining area, an outdoor bar and a large outdoor bar.
Travel Agents Boise has raised more than $1 million on the crowdfunding site Indiegogo, which allows individuals to pledge money to fund projects.
The project will be overseen by Johnson and partner Rob Covington, the former chief marketing officer of a travel agency in Boise.
The video includes footage from the Boise Airport.
Johnson told The Associated Press that the goal is to attract guests from around the world.
“They’re looking for a new way to get to Boise and there’s nothing better than a hotel experience that’s truly amazing,” Johnson said.
The Boise Airport has been criticized for its high cost of living and the long delays caused by air travel.
A 2015 study by the International Civil Aviation Organization found that it has the highest per capita cost of air travel in the United States.
It also ranked fourth among international airports, behind only Los Angeles International, Paris Charles de Gaulle and the Panama City International Airport.
Travel Agency Boise, based in Fort Collins, Colorado, also owns a local airline.
The company has a history of building high-end luxury hotels in China.
In 2012, Travel Agents’ founder, Paul D. Balsillie, was named the “Man of the Year” in the prestigious Consumer Electronics Association awards.
He was also named “Man in Business” in a 2016 Entrepreneur magazine survey.
The Denver-based company was founded in 1999 by Paul Balsilla, who now serves as its CEO.
The Airline, which has a passenger capacity of about 1,300, also is based out of Seattle.