Travel agencies are taking notice of the cost savings that are being made through digital marketing.
Liberty Travel Agency, for example, is adding a digital ticketing tool to their booking platform and is using the tool to find more of their customers to book a vacation trip.
Liberty said that they are using the technology to help the agency reach more customers who are looking for a specific vacation destination.
The agency said that this is one of the ways they are able to bring more travelers into their fold.
“We were able to reach out to a large number of travelers and bring them to Liberty, a travel agency that is a big part of our community, to book their holiday,” said Robyn Williams, the CEO of Liberty Travel.
“The digital ticket was a great way to help them reach their customers and connect with them in a way that they could see and understand where they could spend the savings.”
The company is also using the tools to help with their booking process, which is a very important part of getting a booking done.
“We are using our ticketing technology to get a list of our customers who want to book on a vacation and then we are tracking them and doing all of our other booking stuff for them,” said Williams.
“There’s a lot of things that we do together, so we’re able to see where they are spending their money and how they’re spending it.
This allows us to see how our customer is spending it, which helps us improve the experience.”
Liberty also said that the booking platform has already made some savings.
“This is a service that we’ve been using for a few years and we have found that the number of transactions is growing significantly every year, and it’s really helped us increase our profits,” Williams said.
“So we are definitely excited about that.”
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